I wanted to protest about privacy when it comes to technology that monitors us and collects our data and how it is seen as 'normal' and just how things have to be if you want to use technology as well as a good thing. Not only are we surveilled in person with things such as CCTV, but also online. Google can guess where you live based of your most frequent location and will send messages for example saying 'It will take you 30 minutes to get home', as if it supposed to be helpful but it's just kind of scary. In addition, how your phone is always listening to you.
Technology gives us many benefits but it also takes back.
Everything is being recorded and tracked throughout the entirety of or lives, creating a digital footprint that will exist forever. How we are willing giving up our information.

My protest is against letting technology constantly listen into us through devices such as Alexa and Siri, using it to marked more products to us.
Research
Article: Your Digital Footprint Explained — and Why It Matters
Article: All the ways TikTok tracks you and how to stop it

Article: TikTok shares your data more than any other social media app — and it’s unclear where it goes, study says
​'As the study noted, third-party trackers can track your activity on other sites even after you leave the app.'

Article: All the Ways Google Tracks You—And How to Stop It

Foka Wolf
I chose to look at Foka Wolf as I am a fan of his parody work and the way he uses satire to help spread his message in an engaging way.
Shepard Fairey
Visual Inspiration
While researching, I looked for the ways in which illustration is already used to spread awareness on the issue to look for the key focal points they used and how well it way conveyed.
As a fan of the book 1984, the concept of 'Big Brother is Watching You' was very reminiscent of how technology is listening into us. The main difference being we are actively allowing it to happen and buying into it while the dictatorship was forced. I wanted to make sure that this key difference was apparent in my work.
  • Devices always listening
  • We buy it and it's sold to us as convenience when in reality it is made to collect our data and sell us more products
  • Bezos is always watching
  • All about the legal stuff that is everyday practice and become the norm
  • Alexa home assistant is in every room of some peoples houses
  • A lot of people genuinely believe that the device stats listening after you say the activation phrase suhc as 'hey Siri'
  • Emphasis on 'you are letting them watch you'


For the poster design, I visually inspired by the anti-piracy public service announcement that is infamous to anyone who used to watch DVDs in the early 2000s. For the composition of the poster, I wanted it to imitate an advertisement as if it were selling the product.

I also had the idea to parody the layout of products on Amazon as they would be my main focus for this project.

This poster turned out far more over-complicated and difficult to read as I garnered more ideas the more I worked on it so the result was just used as a way to quickly test out my ideas and then pick and choose which ones I thought worked best for a later poster.
Since I wanted to focus on Amazon, I wanted to play with the idea of using Jeff Bezos' image since he is rather infamous and widely known as being the CEO of Amazon.
I began by roughing out different visual ideas that could help spread my intentions, wanting to focus on listening, the fact it's bad, and that he profits from it. 
My initial idea for this design was that he listens in to the customers, shown by the sound waves going into his ear, and that it sounds like profit to him, as shown by them coming out the other side as dollar signs. Upon getting feedback for this, I quickly realized that I was thinking too complexly and that it hadn't conveying in the way I intended and just caused confusion, so I needed to find a different and more simplified solution.
Again with the over-complicating of my ideas, I wanted the text to have a double meaning. With it initially being viewed as 'he listens to the customer and does whats best for them and what they want', but being paired with the illustration meaning more the reality of 'he's always listening to you through your Amazon Alexa device'. The phrasing is kind of awkward and needs reworking. Just too complicated.
I felt that the composition holding the thumb up clashed with the text and didn't work well visually so I decided to remove it and move the head lower so that it was central, with the sound waves and money being what drew the eye. I feel that the drawn text makes the illustration look too busy and lacks the authority that comes with a more professional block text.
I thought that this design could work well as a badge or pin design so I made some mock-up to see how they would look.
After getting feedback, I decided to merge my main two ideas together and create a hybrid Alexa-Bezos illustration. The likeness of Bezos wasn't important for this as I feel the Amazon logo used as the smirk conveyed that it was directed at Amazon and made it more clear that it was an Alexa device.
I used a font similar to the one Amazon use on their websites as it felt more professional and added a layer of realism. I played around with different ways to make the illustration jump from the page but just found that it distracted from the actual illustration.
Somehow the dollar signs seem a lot more sinister that the pound? Pound signs definitely don't work and just look awkward so I decided to scrap them early on.
  • Simplify the sound waves, looks too much like smoke with it being warped and wavy
  • Possibly add text to match the sound waves
  • Does Alexa have any specific phrases or speech patterns?
  • Make it more engaging, different text?
Struggled a bit with figuring out what colour to make the background as it felt like a crucial aspect to engaging the viewer but ultimately landed on using the Amazon orange which I think helped heighten the sinister look I wanted to achieve all while making it more notable linked to the brand.
Tried it without the nose by lowering the eyes to make it look more like Alexa but it just seemed to create too much empty space and didn't look write. However, lowering the eyes did make the face look more cunning and evil as the face looks up at the viewer now so I decided to keep them there.
Going back to my first poster design, I selected the best aspects of my ideas and simplified them down.
I wanted the two posters to be cohesive so I made sure that the colour schemes matched.
I wanted to make my posters more conventional by going back to making them portrait. I was worried that the heavily horizontal compositions of the illustrations wouldn't work but I think that negative space works really well for these and makes their message feel more powerful.
Mock-ups of how the posters would be used and look in the real work.