<![CDATA[athmyr - Mia Bickerton - History & Practice]]>Mon, 29 May 2023 16:24:16 +0100Weebly<![CDATA[History & Practice Session XII: Britain in the 1980s]]>Wed, 16 Dec 2020 16:51:56 GMThttp://athmyr.grillust.uk/history--practice/history-practice-session-xii-britain-in-the-1980s
Official Culture
Unofficial Culture
Official culture is made up of widely popular media that reflects mainstream norms and view of the populous of the area. Examples of this would be popular television shows such as Only Fools and Horses and EastEnders with the latter attracting 17.35 million viewers to the launch show and 30.15 million viewers on its Christmas Day episode in 1986. The show was something that many people across England could relate to at the time and helped express their issues in a widely understandable way.
In contrast to this, unofficial culture was inspired by the rebellion against the Thatcherite zeitgeist, mainly consisting of smaller groups often located in northern areas of England. This allowed them to revolt against the majority and make themselves heard. In 1981 the Toxteth riots in Liverpool begun due to the accelerating economic decline and overthrow of Labour, with Margaret Thatcher taking over and disregarding the Tory-free zones. An example of unofficial culture in television would be The Young Ones, a British sitcom focused on the lives of four students and their landlord's family, often including surrealist comedy and anarchic humour. The show helped to bring alternative comedy to the BBC in the 1980's, with its rating peaking at 6.5 million viewers.
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<![CDATA[History & Practice Session X: Revolution in the Head]]>Thu, 10 Dec 2020 00:02:44 GMThttp://athmyr.grillust.uk/history--practice/history-practice-session-x-revolution-in-the-headMartin Sharp
Martin Sharp, Vincent, ​1968
Martin Sharp, Man Walking on the Moon, 1972
Martin Sharp, Donovan, 1968
Martin Sharp was an Australian artist and filmmaker born on the 21st of January 1942 in Sydney, Australia. He is most famously known for his distinctive 1960's music posters, many of which featuring popular musicians such as Donovan and Bob Dylan. Sharp used a mixture of photographs, cartoon figures, and embedded letters, all brought together with his psychedelic patterns in the illustrations he produced. Upon moving to London in 1966, Sharp became an artistic director for the popular satirical magazine Oz, where he gained national attention for his work.
Martin Sharp, Oz no. 7, 1967
Martin Sharp, Cream album cover for Disraeli Gears, 1967
Martin Sharp, Oz, 1967
Sharp was inspired by his favourite artists, Van Gogh, Magritte, Matisse and Hokusai, including a strong influence from the music he greatly appreciated throughout the 60s. He was drawn to a particular artist known as Tiny Tim, a performer that played the ukulele and sang in a falsetto voice. He was fascinated by the language of art, of which he could mix and connect things, such as his combination of a Magritte still life within a Van Gogh landscape which was featured in his simply titled Art Book published in 1972.
Martin Sharp, Art Book, 1972
Vincent van Gogh, Café Terrace at Night, 1888
Rene Margitte, The Explanation, 1954
Many of Sharp's illustrations incorporate images from many classic paintings, from Mona Lisa by Leonardo da Vinci to The Starry Night by Vincent van Gogh. While studying art at school, Sharp was awarded a book about Vincent Van Gogh as an art prize which provoked a lifelong fascination with the painter. He went on to rework many of Van Gogh's paintings into his own work, developing them into his own distinctive works.

The illustration shown below on the left, Still Life: Marilyn, is directly inspired by both Vincent van Gogh and Andy Warhol. Sharp collaged two of their most famous works, Sunflowers and Green Marilyn, to create a unique surrealist piece before later going on to paint it. Sharp stated that the collage was only possible due to Marilyn's green eye-shadow matching the green of the background of the sunflowers, signifying that the influence of both artists still lived and influencing the title of the piece.  
Martin Sharp, Still Life: Marilyn, 1973
Vincent van Gogh, Sunflowers, 1889
Andy Warhol, Green Marilyn, 1964
Through this clear dedication to Vincent van Gogh’s work, the influence he had over Martin Sharp’s work is evident. This is further emphasised in Sharp’s rendition of The Road to Tarascon, a painting originally created by Van Gogh in 1888, using his own unique cartoonist style for Oz magazine and going as far as to name it the same. While the basic composition of the two artworks below are the same from the figures pose to the shadow, they convey a very different atmosphere with their individual colour palettes and style in which they were produced.
Vincent van Gogh, The Road to Tarascon, 1888
Martin Sharp, The Road to Tarascon, Oz magazine no. 16, 1968
Martin Sharp, The Road to Tarascon, Oz Magazine No. 41, 1972
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<![CDATA[History & Practice Session IX: Western Post-War Illustration]]>Fri, 27 Nov 2020 00:27:00 GMThttp://athmyr.grillust.uk/history--practice/history-practice-session-ix-western-post-war-illustrationBob Peak
Bob Peak
Bob Peak
Bob Peak was an American commercial illustrator, having had his work published in Time Magazine, Sports Illustrated, and TV Guide. Peak's illustrations use vibrant colours throughout, producing a lively and energetic atmosphere to the life contained within the painting as well as drawing the viewers' attention to the pieces. The brush marks add a sense of movement to the work due to their sharp and angular strokes that jump across the page.

​Peak produced many illustrations for advertisements such as the one shown top right. They contained scenes of everyday life except he presented them from unique angles that wouldn't be considered the norm. These angles add an interesting dynamic to the illustration which holds the viewers' attention longer than if it were drawn from a standard front-facing perspective, extremely beneficial for an advertisement.
Bob Peak
The illustration of the man in the shirt was created as an advertisement for the clothing being worn. By selecting to only detail the shirt rather than the full figure, the viewers main focus can only be on the item being sold which would work great from a marketing point of view. The vivid purple draws the eye to what otherwise would have been just a white shirt.
Bernie Fuchs
Bernie Fuchs
Bernie Fuchs
Bernie Fuchs
Bernie Fuchs uses a very selective colour palette for his illustrations that consist of more muted, harmonious colours. This restriction of colour creates an obvious feeling to each painting, with the example on the right conveying a more welcoming and warm atmosphere with its red tones compared to the cold and more hostile atmosphere on the left containing blue tones. Despite this, due to the deep nature of his main tones and lack of any major shading, each painting has an eerie sense to them similar to that of an overcast day. 

​Fuchs has a unique choice of framing when it comes to his compositions, most often choosing to pan away from the main focus of the scene to include more of its surroundings. This gives the viewer a better understanding to the environment of the illustration and giving a further insight to the characters depicted.
Practical Task
My inspired illustration
For my illustration inspired by the artists I researched, I used Peak's use of vivid colour for the pink of the floor as well as Fuchs' harmonious colour palette, restricting myself to mainly a mix of purple and blue tones.

When it comes to composition, both illustrators tend to show more of the surroundings opposed to the figure situated within. I did this by having varied objects in the foreground which are more telling to the person's personality than the portrait of the figure itself.

I found this style of working very interesting and helpful for coming up with an interesting composition. It forces you to think outside of the norm and get creative, even featuring more of a story within the piece.
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<![CDATA[History & Practice Session VIII: Fashion Editorial Storytelling]]>Sun, 22 Nov 2020 19:23:21 GMThttp://athmyr.grillust.uk/history--practice/history-practice-session-viii-fashion-editorial-storytelling​Esquire
I decided to choose an article from Men's fashion magazine Esquire featuring the members of the South Korean boy-band BTS titled The Boundless Optimism of BTS. The narrative of the article conveys their global success in the music industry as well as the many traditional views they are challenging along their journey.

While the group's main audience is that of a young demographic, the majority of which is female, this article exposes their story to a more mainstream demographic of primarily men. The piece focuses on challenging traditional masculinity, a crucial message to the male audience of the magazine as many reading may be able to relate and learn a lot from it. It also highlights the return of vintage fashion through the outfit choices.
Some of the outfits included in the shoot feature clothing styled in what would be considered traditionally feminine. BTS are notorious for breaking gender norms with their fashion choices, making them an ideal choice for this article to help forward the movement. With the increasing representation fighting against the toxic masculinity in the media, it helps dispel the stigma of men wanting to express themselves in a less traditionally masculine way to a point where in future it could become the norm.
The photoshoot images taken for the article show the members of the band with the majority of them wearing clothing from different popular fashion brands, showcasing the recent movement of 70's style fashion making a return. The photos taken show the fluidity of the models, capturing movement in the images. The choice of making the photographs black and white creates a sense of sophistication and historical importance. In addition, this decision further emphasizes the return to more vintage trends due to black and white photographs being mainly associated to the times before colour film was invented. The individual shots of the models are collaged together, further emphasizing the movement within and reflecting the global movement they are creating. 

There are two locations used when it come to this photoshoot, a clear alleyway and an empty studio. The simplicity of the locations focuses the viewers' attention on the models in the image rather than their surroundings. The bare walls of inside the building further emphasise the vintage theme and rustic tone.
Vogue
Due to the Covid-19 pandemic, many large events have had to have either be cancelled or rearranged in order to meet safety guidelines. The article I chose from Vogue titled Go Behind the Scenes at the Jacquemus Spring 2021 Show, showcasing the slow return of fashion shows that have been like no other. Rather than being confined to one dark room with a simple runway, fashion labels have had to be creative with how they were going to present their new clothing lines. Since they couldn't have large groups of people in one room, Simon Porte Jacquemus decided to move his show even further off-grid to Us, a charming Val-d’Oise village outside of Paris where photographer duo Écoute Chérie were able to document the event. 
The choice to move the Spring show out to a village known for its fertile soil for farming allowed incredibly picturesque shots to be taken, bringing life and nature to the runway. The endless fields of wheat add a rural feel to the clothing, as though they belong there in that environment. By bringing the fashion out to open land, it evokes ideas of freedom and discovery reminiscent of times pre-covid giving hope that this is the beginning of its return.
The models selected show diversity, something that is not particularly well represented in the fashion industry and helps the brand feel more inclusive to its viewers. The simple white rectangle helps frame the models as though they were in a painting, encapsulating them into their own world. 

Rather than the yellow clothing getting lost in the similar toned field, it further emphases those bright tones of the fabric.  The dark blue of the sky adds to the contrast of the soft yellows, bringing them to the forefront of the image.
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<![CDATA[History & Practice Session VII: High Modernity & America]]>Wed, 11 Nov 2020 19:08:55 GMThttp://athmyr.grillust.uk/history--practice/history-practice-session-vii-high-modernity-america
​Richard Hamilton, What makes todays homes so different so appealing? , 1956
Richard Hamilton created What makes todays homes so different so appealing? as part of the This is Tomorrow exhibition at the Whitechapel Art Gallery. Artists and architects were invited to create discrete zones that accorded with their vision of the future. 

My version of this piece, showing the 2020 interpretation of my vision of the future focuses on the many things going on in current society, from political news effecting the current state of the country and world to popular technology that has flooded people's homes. 
Due to the current Covid-19 pandemic, many households are in a difficult situation and feel out of control of their own future while stuck in their homes, which is why my image has a chaotic atmosphere. 

Trump can be seen from outside the window looking in as despite him being in charge of the USA, his actions have a ripple affect across all other countries and make their way into our daily lives.
My 2020 interpretation
I chose to include Boris Johnson at a lectern built from Jenga blocks, made up of the many phrases that the government have put out, to commentate on the instability of his approach to this pandemic as well as the lack of serious action he has taken which has made people unsure of the future and what it will hold. In addition to this the bulldozer represents how their many schemes, such as 'eat out to help out', that try to help the economy have put people's lives in danger and gone against all their previous slogans.

The overlay of the zoom call seen at the bottom of the image shows how video calls have become a more commonly used thing throughout all households, keeping people connected maybe now more than ever showing that despite all the bad things there can be positives drawn from them.

I decided to put all these political references within the home living room as the news is something you cannot escape in daily life with it being something you view both on the television and mobile phones, it effects all aspects of life.
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<![CDATA[History & Practice Session VI: The Ulm School of Design]]>Mon, 09 Nov 2020 21:03:54 GMThttp://athmyr.grillust.uk/history--practice/history-practice-session-vi-the-ulm-school-of-design​Max Bill
Max Bill was born on the 22nd of December 1908 in Winterthur, Switzerland. Bill began studying at the Bauhaus in Dessau from 1927 to 1929 after an apprenticeship as a silversmith, this then lead to him moving to Zurich.

Bill is widely considered one of the greatest influences on Swiss graphic design beginning in the 1950s due to his incredibly progressive work and theoretical writing. Being an industrial designer, his work is distinguished by precise proportions and the clarity of design. Examples of this would be the clocks and watches he designed for long-term client Junghans.
As a designer and artist he wanted to create forms that visually represented the New Physics of the early 20th century, creating objects so that the new science of form could be understood by the senses. This is known as Concrete Art, an art movement with an emphasis on geometrical abstraction.
Max Bill, Endless Ribbon, 1961-62
Max Bill, doppelfläche mit sechs rechtwinkligen ecken, 1948-78
Bill became a professor in 1944 at the Kunstgewerbeschule Zürich, specializing in Design and Typography. He later went on to found the Ulm School of Design in 1953 alongside Inge Aicher-Scholl and Otl Aicher in Germany with Bill designing the building. This design school was originally created in the tradition of the Bauhaus but later developed a new approach of integrating art and science. Bill was the first rector of the school, although he later resigned is 1956 due to changes in the teaching approach that the design school had taken, favouring the traditional Bauhaus teaching approach. He continued to teach until finally leaving the school in 1957.

​Additionally to teaching, Bill wrote and lectured extensively on art, architecture, and design. He appeared at many design conferences around the world and wrote books about artistic theory. In 1982 he received the Sir Misha Black award and was added to the College of Medallists. He died on the 9th of December 1994.
Picture

Max Bill, verdichtung aus violet, 1970
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<![CDATA[History & Practice Session V: The Bauhaus & German Modernism]]>Sun, 01 Nov 2020 16:01:12 GMThttp://athmyr.grillust.uk/history--practice/history-practice-session-v-the-bauhaus-german-modernismPaul Klee
Paul Klee was born on the 18th of December 1879 in Münchenbuchsee, Switzerland but inherited his father's German citizenship due to Swiss laws. Initially focusing on becoming a musician, Klee followed his parents' wishes until his teen years when he began pursuing the visual arts in order to find meaning to his work. Though his parents weren't particularly supportive, they allowed him to study art at the Academy of Fine Arts in Munich in 1898. He excelled in drawing but struggled when it came to colour.

Influenced by art movements including expressionism, cubism, and surrealism, Klee experimented with and deeply explored colour theory. Lacking any natural colour sense, this was something he sought to work on throughout his life. He wrote about it extensively, having his lectures Writings on Form and Design Theory  published as the Paul Klee Notebooks in English, with these writings being held with great importance for modern art.

​​Klee taught at the Bauhaus school of art, design and architecture in Germany from 1921 to 1931 alongside his colleague Wassily Kandinsky, a Russian painter, who was an old acquaintance of Klee's. He was a master in the bookbinding, mural painting, and stained glass workshops.

Paul Klee, The Forest that Grew from the Seed, 1915
Paul Klee, Temple Gardens, 1920
​Klee generally worked in isolation from his peers which allowed him to interpret trends in his own way. Many of his works have a child-like quality, with him often using geometric forms combined with figures of people and animals, while other works were completely abstract. His works reflect his dry humour and mood, which are not only seen in the artwork itself but also their titles.

With his death on the 29th of June 1940, his legacy comprises of around 9,000 works of art. Suffering toward the end of his life due to an autoimmune disease, his last works of art reflect this pain and give an insight to his emotions and feelings at the time.
Paul Klee, A Young Lady's Adventure, 1922
Paul Klee, Ancient Harmony, 1925
Paul Klee, Senecio, 1922
Paul Klee, Castle and Sun, 1928
Paul Klee, Ad Parnassum, 1932
Paul Klee, Zeichen in Gelb, 1937
Paul Klee, In Engelshut, 1931
Paul Klee, Death and Fire, 1940
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<![CDATA[History & Practice Session IV: Revolution & Early Modernism]]>Wed, 21 Oct 2020 09:20:10 GMThttp://athmyr.grillust.uk/history--practice/history-practice-session-iv-revolution-early-modernismBoth constructivists' works have a colour palette of just red, black, and white. This limited use of colour grabs the viewers' attention and helps make a bold statement. These propaganda poster would have been mass produced, making colour printing expensive and it more practical to reduce the variation of colour used.
​A difference between the two posters is Lissitzky's use of shape, creating an abstract composition. This propaganda poster uses the abstract visual language of Suprematism which was founded in 1915 by Kasimir Malevich. Beat the Whites with the Red Wedge was created to support the Bolshevik Red Army's efforts to overcome the anti-communist White Russians. The red triangles can be seen piercing the white circles and rectangles, symbolising the Red Army's victory over the White Russians. The use of text is very minimal as are the shapes, which create a powerful dynamic with the harsh angular lines contrasting with the circles.
This more abstract design makes the message of the image less obvious upon first glance, yet the choice of colour coinciding with the Red Army and White Russians would have a subconscious impression on its Russian viewer.
Gustav Klutsis, Worker Men and Women: Everyone Vote in the Soviet Elections, 1930
El Lissitzky, Beat the ​Whites with the Red Wedge, 1919
In contrast, Klutsis uses a collage of images for his poster and is known for his development of photomontage techniques as well as for the Stalinist and Soviet revolutionary propaganda he produced with his wife Valentina Kulagina. In the poster Worker Men and Women: Everyone Vote in the Soviet Elections, the main focus is that of a hand with numerous other hands and faces repeated throughout. This creates a sense of unity and power among the people, encouraging viewers to vote in order to stand together and follow along. Having the background as a bright red draws the viewers eye to the centre of the poster which is the main focus.

Both artists use a simple composition of minimal design to help convey their messages to its audience. The limited text makes it faster to get the meaning across to someone just passing by, as they are unlikely to spend the time reading it if there is an excessive amount of writing.
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<![CDATA[History & Practice Session III: The Fin de Siècle]]>Mon, 19 Oct 2020 08:18:02 GMThttp://athmyr.grillust.uk/history--practice/history-practice-session-iii-the-fin-de-siecleArt Nouveau
Initially developing from the Arts and Crafts movement in the 1880s, Art Nouveau rejected the traditional Victorian style in order to create something new. The designs became more organic as artists took inspiration from nature and geometry, being widely used in interior design, architecture, graphic art, furniture, textiles, glass art, ceramics, jewellery, and metal work. This movement spread across many countries throughout Europe, with different variations being formed in each city.
Glasgow
Charles Rennie Mackintosh, Glasgow School of Art, 1896
Lead by the Glasgow Four: Charles Rennie Mackintosh, Margaret Macdonald, Frances Macdonald and Herbert McNair, they founded the later Art Nouveau style with a more geometric influence over a range of mediums inspired by Scottish baronial architecture and Japanese design.

Mackintosh began displaying his designs at international exhibitions in London, Turin, and Vienna in 1895. These designs then went on to influence the Secession Style in Vienna.
Vienna
Otto Wagner, The Linke Wienzeile Buildings, 1898-99
Vienna became the centre of a distinct variation of Art Nouveau mainly inspired by geometry known as the Vienna Secession with the movement taking its name from the Munich Secession, a selection of artists that broke away from the mainstream Munich Artists' Association in 1892. The Vienna Secession was founded in 1897 by a large group of artists, with Gustav Klimt becoming the president of the group. They opposed the conservative direction to historicism expressed by the official union of artists, Vienna Künstlerhaus. The Secession went on to found a magazine to promote their work called Ver Sacrum.
Madrid
José Grases Riera, Longoria Palace, 1902
Modernismo, the Spanish expression of Art Nouveau, was introduced in Madrid in the early 20th century. Longoria Palace together with the House of Gallardo are Madrid's most notable examples of modernist architecture.

​The design of the palace took inspiration from smooth organic and vegetable forms, interlinking with decorative elements that cover the outside of the building. Some other notable features that convey the Art Nouveau influence would be the incredible iron and glass dome atop the building and the imperial staircase that has a circular outline.
Nancy
Émile André, Entrance of the Huot house, 1903
​École de Nancy was a Art Nouveau group of artists and designers working in Nancy France from 1890 to 1914 dedicated to upsetting the hierarchy that placed sculpture and painting above decorative arts. The groups work was mainly inspired by nature, consisting of floral forms found in their area. Émile Gallé served as the groups president until his death, being most famous for his incredible glass work and being the driving force behind the Art Nouveau movement.

While the Art Nouveau style began to fade across the major European cities, it dominated Nancy's architecture for an additional decade.
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<![CDATA[History & Practice Session II: Reactions to Victorian Industrialisation]]>Sun, 11 Oct 2020 14:45:59 GMThttp://athmyr.grillust.uk/history--practice/history-practice-session-ii-reactions-to-victorian-industrialisationThe Influence of Japonisme​​
Japonisme began in the mid-19th century, when there was an increased interest in Japanese prints across the West. They began to be sold in many different kinds of stores as well as being exhibited in showcases, most famously the ukiyo-e prints in Paris. Japanese art had a large impact on the direction many artists decided to take with their work after viewing it, heavily influencing and inspiring a new approach. This can be evidently seen from the work American painter Mary Cassatt produced in the 1980's which draw great influence from Japanese artist Kitagawa Utamaro's work.
Mary Cassatt, Woman Bathing (La Toilette), 1890–91

Mary Cassatt, The Coiffure, 1890–91
Kitagawa Utamaro, Takashima Ohisa Using Two Mirrors To Observe Her Coiffure, 1795

​Cassatt drew inspiration from Japanese woodblock prints she viewed in the exhibition at the École des Beaux-Arts in Paris. Later going on to exhibit a series of her own coloured prints with The Coiffure being inspired partly by Takashime Ohisa Using Two Mirrors to Observe Her Coiffure, from her personal collection. All three of the prints shown above display a woman in front of a mirror going about her daily life. While Utamaro's work on the right features traditional Japanese items, Cassatt has adapted his style in order to present the daily life of women in France, where she spent most of her life. Despite this clear influence from Utamaro, by doing this she distinctly made the work her own by developing the Japanese style to suit her own compositions rather than simply copying the original exactly. This shows that she understood what made the ukiyo-e prints so distinct however going on to apply this style within a Western context.

Simplifying the forms and colour of the piece inspired by the printing method allowed Cassatt to focus on the story she wanted to tell in the painting with the actions of the woman, making it the clear and distinct focal point.
The Cup of Teaca, 1880–81
​Mary Cassatt
In contrast to this, Cassatt's earlier work greatly differs from her artwork inspired by Japan, focusing more on realistic portraits which include great detail and textured brush strokes. Unlike her work inspired directly from Japanese art, she includes a lot of depth with her shading throughout the painting. The painting to the left focuses more on the colours and lighting of the composition rather than the composition itself. The vibrant colours of the woman's outfit convey a glamorous lifestyle, which many women in the 19th century were unlikely to be able to relate to. The normality of the woman displayed in her art inspired by Japan contrasts greatly with this as it shows that the woman in her prints are just the same as everyone else, reflecting the true reality of them being human.

Despite this, her compositions still have similarities. The close framing of her subjects creates a crowded atmosphere despite the limited number of objects in the scene. This choice gives a sense of closeness to the subject as though we are with them rather than just seeing them through a painting, allowing her work a sense of life. Japonisme allowed her to stretch the boundaries of her art, learning to experiment further with how she can produce her work and in what way to go about it.
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<![CDATA[History & Practice Session I: The Historical Object]]>Tue, 06 Oct 2020 17:26:12 GMThttp://athmyr.grillust.uk/history--practice/history-practice-session-1-the-historical-objectThe Functions of Clothes:
  • Disguise: visual disguise, modesty, mitigating factors – comfort v impact
    Examples: formal dress/shirt ties, high heels (redistribution of weight)
  • Social Status: controlling devices, role in society, status
    Examples: institutions – military, school, prison uniforms
  • Symbolic Encoding: colour and pattern, mode of communication, creating unity and coherence (textual cohesion), symbolic meaning – culturally significant
  • Personal Expression: identity, expressive qualities, relation, engagement, dressing as pleasure
  • Expressing Allegiance: reflects bias, allegiances, viewpoints, political leanings, clothing as empowerment, signals separation from mainstream
    ​Example: youth subcultures
  • Cultural Markers: culture in flux, consumer culture, global culture, context in important

I have chosen to analyse my Hawaiian-style men’s holiday shirt. The shirt is made of 100% lyocell which is a light, breathable material. This is good for this specific shirt as it is designed to be worn in hot weather, and the short sleeves also further improve this function. The material is soft which makes it comfortable to wear in casual use. When it comes to the colour of the garment, due to the bright colours of the flowers being vivid they heavily contrast with the black that is the main colour of the shirt. The black would suggest a more formal and inconspicuous outfit for the summer as most summer clothes are lightly coloured due to their nature of reflecting light and heat. This means that this shirt will absorb heat which could be impractical when trying to keep cool, focusing more on form than function and showing how the influence has transcended its original purpose.
Hawaiian shirts, also known as Aloha shirts, can be traced back to the 1920's and were originally made from colourful Japanese prints. Starting from a Honolulu-based dry goods store, they then went on to become mass-produced throughout Hawaii.

The vibrant primary colours of the flowers create a bold, more eye-catching look which reduces the formality of it and causes the design to be more playful and casual. The shirt is manufactured by H&M and made in China so it is likely to be cheaply produced in order to mass produce clothing and profit from a consumerist culture. This usually means that the items are of a lower quality and not designed to last which is incredibly bad for the environment as society begins to value quantity over quality, creating an excessive waste.

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